eurobrand valuation & strategy

eurobrand - the independent brand and patent valuation experts and management consultancy.


eurobrand is the exclusive valuation partner of European Brand Institute with two decades of proven experience in the field of brand and IP valuation.


We are Europe’s number one address for innovative, tailor made structures in the areas of corporate finance, balance sheet activation of brands & IP and increasing brand & IP efficiency.


In building brand- and IP-oriented company structures, eurobrand supports the European economy and guides small and medium-sized companies to maximize brand & IP value and sustainability.


Through innovative services eurobrand supports companies and organisations to manage their most important intangible assets – the brand & IP – in a value-oriented manner in order to realise competitive advantages.


Annually studies and rankings

  • Conducts Austrian brand value study
    “Österreichische Marken Wert Studie”

  • Conducts Europe’s first brand value study and ranking “eurobrand”, analysing more than 3.000 brand corporations within 24 countries and 16 industries
  • Presents the Global Top 100 Ranking of most valuable brand corporations including comparisons Europe, Asia and America

  • Conducts the City Brand Value Study „European City Brand Ranking“ analysing the value of 100 European city brands


Countries analysed

America, Asia, Austria, Belgium, Brasil, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hongkong, Hungary, Italy, India, Japan, Luxembourg, Malaysia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Slovak Republic, Slovenia, Spain, Switzerland, Sweden, UK, USA,

Services Portfolio

  • Brand & IP Valuation and reports
  • Brand and patent licenses valuation
  • Brand & IP balance activation and organizational structures
  • Analysis and reporting tools
  • Brand & IP oriented top executive events: eurobrand forum and eurobrand symposiums
  • Benchmarking database of more than 3.500 brand companies within 24 countries and 16 industries


eurobrand proves and enlarges its competence continuously through independent brand & IP valuation and research and its contribution to national and international standardization.


eurobrand’s CEO Dr. Gerhard Hrebicek, MBA is initiator & chairman of the world´s first brand and patent valuation standards ONR 16800, ÖNORM A6800, ÖNORM A6801 and Austria´s delegate to the ISO project committee „brand valuation“ ISO 10688; furthermore he acts as officially appointed and sworn brand & IP valuation expert for the Republic of Austria.


Industries analysed

Financial Services, Consumer Goods, Telco, Retail, Durables, Automotive, IT & Technology, Pharmacy, Health & Biotech, Media & Entertainment, Luxury, Business Services, Utilities, Industry, Travel & Tourism, Gaming, Logistics;

Media coverage in more than 28 countries within Europe & worldwide

Austria, Australia, Belgium, Bosnia Herzegovina, Canada, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Kazakhstan, Latvia, Lithuania, Netherlands, Norway, Poland, Romania, Russia, Switzerland, Serbia, Slovak Republic, Slovenia, Spain, Ukraine, UK; USA,


Media coverage in prestigious media, eg., Focus,, ZEITonline, FTD, Stern, Spiegel,, Die Presse, News, Wirtschaftsblatt, Kronen Zeitung, Der Standard, Finance, Blick,, Vedomosti, Bö, Le Matin, Expansion, Ekstrabladet, dinero, etc.


With the ranking of Europe’s and Global 100 most valuable brand corporations country & industry analyses are provided.


Principles of our work

Based on our two decades of experience in evaluation and analysis of intangible assets as well as our participation in national and international standards that we have proofed as chairman of the Austrian Committee on Brand and Patent Valuation (ÖNORM A 6800 and ÖNORM A 6801) and delegate to the ISO committee (ISO 10668) which we have strongly influenced, together with working as a sworn and court-certified experts, we are committed to the highest professionalism and independence.


With our certifications, we reaffirm our quality standards and create trust for our clients, thus making an important contribution to the security of banks, investors, companies and other stakeholders alike.