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World´s most valuable brand corporations: 1. Apple, 2. Google, 3. Coca Cola Company

The global brand value ranking eurobrand GLOBAL TOP 100 by eurobrand – the European independent experts for brand, patent & IP valuation & strategy, examining more than 3.000 brand corporations and their brands in 16 industries, with comparisons of Europe, America and Asia.

 

Global

The most valuable global brand corporation Apple with a brand value of EUR 113,165 bn is followed by the brand portfolio of Google representing a value of EUR 67,471 bn which overtook The Coca Cola Company this year with its brand value of EUR 64,775 bn.

 

Europe

LVMH remains Europe`s most valuable brand corporation representing a brand value of EUR 39,351 bn (global rank 12), followed by Nestlé with a value of EUR 33,049 bn and AB Inbev representing a value of EUR 29,858 bn.

 

Asia

China Mobile with a brand value of EUR 43,929 bn remains No.1 in Asia, followed by Toyota (EUR 25,605 bn) and Samsung (EUR 25,218 bn).


Growth
Volkswagen Group is No. 1 automotive brand, highest growth in Europe shows global No.3 automotive brand corporation Daimler Group (Germany) gaining +20.60% and the German brand corporation Deutsche Telekom Group growing by +12.10%.

 

Segmentation

US brand landscape is dominated by IT & Technology, Consumer Goods and Financial Services and represents 46% of Global TOP 100 brand corporations. Europe represents 41% with German brand corporations leading, whilst Asian brands 13%.

 

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Downloads Global TOP 10 Ranking 2014

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Downloads Country Top 10 Ranking 2014

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