Apple remains world’s most valuable brand corporation, followed by Coca Cola and Google
The global brand value ranking eurobrand GLOBAL TOP 100 by eurobrand – the European independent experts for brand, patent & IP valuation & strategy, examining more than 3.000 brand corporations and their brands in 16 industries, with comparisons of Europe, America and Asia.
The most valuable global brand Apple with a brand value of EUR 110,034 bn is followed by the brand portfolio of the Coca Cola Company representing a value of EUR 67,224 bn and Google with a brand value of EUR 55,000 bn.
LVMH remains Europe`s most valuable brand corporation representing a brand value of EUR 39,344 bn (global rank 12), followed by Nestlé with a value of EUR 34,364 bn and Vodafone representing a value of EUR 28,926 bn.
China Mobile with a brand value of EUR 45,070 bn remains No.1 in Asia and climbed up Global TOP 10, followed by Samsung (EUR 25,517 bn) and Toyota (EUR 22,221 bn).
Volkswagen Group No. 1 automotive brand, Facebook - highest growth
Globally, Facebook shows the highest increase by +28.80%. Highest growth in Europe shows global No.1 automotive brand corporation Volkswagen Group (Germany) gaining +25.10%.
US brand landscape is dominated by IT& technology and Consumer Goods representing 41% of Global TOP 100 brand corporations. Europe represents 43% with German brand corporations leading, whilst Asian brands account 15% and Brazil 1%.