World’s most valuable brand: APPLE exceeding 100 bn EUR

The global brand value ranking eurobrand global 100 by eurobrand– the European independent experts for brand, patent & IP valuation & strategy, examining more than 3.000 brand corporations and their brands in 16 industries, with comparisons of Europe, America and Asia.

The most valuable global brand Apple with a brand value of EUR 100,239 bn is followed by the brand portfolio of the Coca Cola Company representing a value of EUR 59,978 bn and Microsoft with a brand value of EUR 53,973 bn. The Global TOP 10 are all US-based.

LVMH remains Europe`s most valuable brand corporation representing a brand value of EUR 34,306 bn (global rank 14), followed by Vodafone with a value of EUR 28,578 bn and the brands of AB INBEV representing a value of EUR 28,021 bn.

China Mobile with a brand value of its portfolio of EUR 43,983 bn (global rank 11) remains No.1 in Asia.

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