Product Portfolio

3 steps to a perfectly conducted brand 

Step 1: Brand balance sheet

A brand balance sheet represents a structured documentation of all brand management influencing factors. These influential factors are compared with competing brands on a product, regional and corporate level. On the basis of a brand balance sheet the implementation of a brand valuation is simplified and accelerated.

Step 2: Brand valuation and brand reports

The valuation of a brand value enables the management the possibility to monitor for the first time strategy and efficiency of marketing with an objective control parameter. A brand valuation covers beside a monetary valuation of the brand also the structured procession and analysis of any brand value influencing factors.

Step 3: Brand optimizer

The brand optimizer by eurobrand  enables active marketing controlling, the optimization of budget allocation, the creation of product- or country-specific marketing plans and thereby increases the efficiency of used resources.Based on company internal & market research data an EX-POST analysis of existing connections between the applied marketing mix and consumer behaviour is carried out. On the basis of the achieved knowledge about the influential factors simulations are carried out to determine the optimized strategic and economic marketing mix for each country.

Add on: Brand license valuation

The correct appointment of license fees in order to use a brand is the crucial component in the course of franchise negotiations or the optimisation of license set-ups.

Brand-reports and -cockpits

Brand-reports and -cockpits facilitate the automated acquisition of data. We will be pleased to implement a proper set-up of these IT-structures to lift your brand management to a new level.

Offer on cross-company level

Country surveys
industry survey
research project